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~subject:"Brand architecture"
~subject:"Strategic management"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Brand architecture
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Corporate reputation
25
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1969-2008
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Corporate brand and corporate reputation
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European journal of marketing : EJM
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Social constructionist research methodologies
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Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
2
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
3
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
4
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
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