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~subject:"Brand authenticity"
~subject:"Marketingmanagement"
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Brand authenticity
Marketingmanagement
Consumer behaviour
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Carù, Antonella
4
Borghini, Stefania
1
Cova, Bernard
1
Leone, Giuseppe
1
Ostillio, Maria Carmela
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Tollin, Karin
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International journal of arts management
1
Marketing management : a cultural perspective
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Strategic market creation : a new perspective on marketing and innovation management
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ECONIS (ZBW)
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Corporate museums to enhance brand authenticity in luxury goods companies : the case of Salvatore Ferragamo
Carù, Antonella
;
Ostillio, Maria Carmela
;
Leone, Giuseppe
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 32-45
Persistent link: https://www.econbiz.de/10011653660
Saved in:
2
Experiencing consumption : appropriating and marketing experiences
Carù, Antonella
;
Cova, Bernard
- In:
Marketing management : a cultural perspective
,
(pp. 164-177)
.
2012
Persistent link: https://www.econbiz.de/10009507165
Saved in:
3
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
4
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
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