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~subject:"Brand co-creation"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
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