//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
~subject:"Corporate reputation"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Corporate reputation
Brand image
807
Markenimage
807
Brand management
397
Markenführung
397
Consumer behaviour
243
Konsumentenverhalten
243
Brand
154
Markenartikel
152
Deutschland
100
Germany
100
Beziehungsmarketing
62
Relationship marketing
62
Social Web
45
Social web
45
Designation of origin
41
Herkunftsbezeichnung
41
Marketing management
41
Marketingmanagement
41
Firmenimage
37
Internet marketing
35
Online-Marketing
35
USA
35
United States
35
Advertising effects
34
Theorie
34
Theory
34
Werbewirkung
34
International marketing
33
Internationales Marketing
33
Luxury goods
28
Luxusgüter
28
Tourism marketing
28
Tourismusmarketing
28
Public relations
24
Öffentlichkeitsarbeit
24
Marketing
23
Fashion
21
Mode
21
Measurement
20
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
678
Aufsatz in Zeitschrift
678
Book section
47
Hochschulschrift
18
Thesis
16
Arbeitspapier
12
Graue Literatur
12
Non-commercial literature
12
Working Paper
12
Case study
8
Conference paper
8
Fallstudie
8
Konferenzbeitrag
8
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
5
Fallstudiensammlung
3
Handbook
2
Handbuch
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Guidebook
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
English
34
German
13
Author
All
Ravasi, Davide
2
Schäfer, Julian
2
Agbokanzo, Koffi Selom
1
Androschin, Katrin
1
Argenti, Paul A.
1
Asemann, Klaus
1
Balqiah, Tengku Ezni
1
Barbulescu, Adina
1
Batra, Rajeev
1
Becker, Kip
1
Brengman, Malaika
1
Brodie, Roderick J.
1
Bundhoo-Deenoo, Sheistah
1
Carroll, Craig E.
1
Cedrola, Elena
1
Cohen Kalafut, Pam
1
Cretu, Anca E.
1
Czarniawska, Barbara
1
De Mel, Sandy
1
Dieke, Obianuju
1
Emes, Jutta
1
Engelhardt, Alexander
1
Fatima, Marsel
1
Feldenkirchen, Wilfried
1
Förster, Kati
1
Gundona, Ireneus
1
Gyeabour, Solomon Anti
1
Günaydin, Reyhan
1
Gürhan-Canli, Zeynep
1
Haq, Irfan ul
1
Harquail, Celia Virginia
1
Hellemans, Johan
1
Holbrook, Morris B.
1
Holt, Douglas B.
1
Horn, Sierk A.
1
Jin, Byoungho
1
Kaplan, Burçin
1
King, Stephen
1
Kulter, Oliver
1
Lee, Jung Wan
1
more ...
less ...
Published in...
All
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Organizational identity in practice
2
A master class in brand planning : the timeless works of Stephen King
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advertising, promotion, and new media
1
Business power : creating new wealth from IP assets
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate Social Responsibility in Difficult Times
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Does marketing need reform? : fresh perspectives on the future
1
Emerging issues in economics of development, business and finance
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
1
Fashion branding and communication : core strategies of European luxury brands
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
1
Global aspects of reputation and strategic management
1
Green marketing and environmental responsibility in modern corporations
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Kommunikationsmanagement
1
Immaterielle Vermögenswerte : Handbuch der intangible Assets
1
Managing business risk : a practical guide to protecting your business
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Organizational development and leadership
1
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
1
Public Relations
1
Public trust in business
1
Reputation, regulation, and market organization
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Selected papers July 2011 Business & Economics Society International Conference ; Volume 2, issue 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
The impact of COVID-19 on the Corporate Social Responsibility of top 100 companies in Mauritius
Bundhoo-Deenoo, Sheistah
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 225-244)
.
2023
Persistent link: https://www.econbiz.de/10014318073
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
5
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
6
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
Saved in:
7
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
8
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
9
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
10
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->