//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
~subject:"Corporate reputation"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Corporate reputation
Brand image
101
Markenimage
101
Brand management
32
Markenführung
32
Deutschland
22
Germany
22
Consumer behaviour
16
Konsumentenverhalten
16
Brand
9
Markenartikel
9
Markenpolitik
9
Marketing management
9
Marketingmanagement
9
Firmenimage
8
Advertising effects
6
Produktentwicklung
6
Sportmarketing
6
Sports marketing
6
Werbewirkung
6
Beziehungsmarketing
5
Brand extension
5
International market entry
5
Internationaler Markteintritt
5
Markentransfer
5
New product development
5
Relationship marketing
5
Theorie
5
Theory
5
Automotive industry
4
China
4
Football
4
Fußball
4
Kfz-Industrie
4
Luxury goods
4
Luxusgüter
4
Social Web
4
Social web
4
Tourism marketing
4
Tourismusmarketing
4
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
3
Type of publication (narrower categories)
All
Case study
Article in journal
678
Aufsatz in Zeitschrift
678
Aufsatz im Buch
47
Book section
47
Hochschulschrift
18
Thesis
16
Arbeitspapier
12
Graue Literatur
12
Non-commercial literature
12
Working Paper
12
Conference paper
8
Fallstudie
8
Konferenzbeitrag
8
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
5
Fallstudiensammlung
3
Handbook
2
Handbuch
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Guidebook
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
German
4
English
4
Author
All
Meffert, Heribert
2
Buckingham, Ian P.
1
Burmann, Christoph
1
Flüchter-Zähringer, Gesa Aletta
1
Keller, Kevin Lane
1
Koers, Martin
1
Lurati, Francesco
1
Mariconada, Simone
1
Schnellbach, S.
1
Serwene, S.
1
Sierra Garcia, M.
1
Taylor, Kevin
1
more ...
less ...
Published in...
All
Meffert-Marketing-Edition
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Managing business risk : a practical guide to protecting your business
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
2
Haven't we met before? : an investigation into the influence of familiarity on the cognitive processes underlying reputation formation
Mariconada, Simone
;
Lurati, Francesco
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 130-146)
.
2013
Persistent link: https://www.econbiz.de/10009781992
Saved in:
3
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
4
Brand engagement : how employees make or break brands
Buckingham, Ian P.
-
2008
Persistent link: https://www.econbiz.de/10003513402
Saved in:
5
Keeping your reputation safe from risk
Taylor, Kevin
- In:
Managing business risk : a practical guide to …
,
(pp. 104-109)
.
2007
Persistent link: https://www.econbiz.de/10003513716
Saved in:
6
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
7
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
8
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->