//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Brand management
2,800
Markenführung
2,800
Markenimage
525
Deutschland
514
Germany
510
Brand image
498
Markenartikel
489
Brand
484
Consumer behaviour
482
Konsumentenverhalten
482
Markenpolitik
339
Theorie
244
Theory
244
Marketingmanagement
226
Marketing management
223
Beziehungsmarketing
192
Relationship marketing
192
Social Web
167
Social web
167
Online-Marketing
139
Internet marketing
137
Corporate reputation
129
Firmenimage
129
Marketing
109
Erfolgsfaktor
108
Luxury goods
107
Luxusgüter
107
Werbewirkung
107
Advertising effects
106
Success factor
102
Internationales Marketing
101
International marketing
98
Handelsmarke
97
Store brand
96
USA
84
United States
84
Strategisches Management
81
Corporate Social Responsibility
72
Corporate social responsibility
70
B-to-B-Marketing
67
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
26
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz im Buch
Thesis
Article in journal
276
Aufsatz in Zeitschrift
276
Book section
26
Hochschulschrift
13
Conference paper
6
Graue Literatur
6
Konferenzbeitrag
6
Non-commercial literature
6
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Arbeitspapier
1
Collection of articles written by one author
1
Konferenzschrift
1
Ratgeber
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
27
German
9
Author
All
Adel, Aliaa
1
Agbokanzo, Koffi Selom
1
Alfaro, Manuel
1
Baalbaki, Sally
1
Baranidharan, S.
1
Brengman, Malaika
1
Budzanowski, Antje
1
Cedrola, Elena
1
Chaman, Seemab
1
Cova, Bernard
1
Dennhardt, Severin
1
Dippe, Ben Fabian
1
Emes, Jutta
1
Erdem, Tulin
1
Fantapié Altobelli, Claudia
1
Gardini, Marco A.
1
Gil Saura, Irene
1
Gilbert, Dirk Ulrich
1
Gundona, Ireneus
1
Guzman, Francisco
1
Gyeabour, Solomon Anti
1
Haq, Irfan ul
1
Heitjans, Torsten
1
Hellemans, Johan
1
Hennig-Thurau, Thorsten
1
Herrmann, Andreas
1
Hofmann, Ralph W.
1
Iglesias, Oriol
1
Ind, Nicholas
1
Jin, Byoungho
1
Kaiser, Sebastian
1
Kaplan, Burçin
1
Kumar, S. Ramesh
1
Könecke, Thomas
1
Landsberger, Alexa
1
Lee, Changhan
1
Marinova, Svetla Trifonova
1
Martinez, Amanda R.
1
Mishra, Prashant
1
Mohan, Chippy
1
more ...
less ...
Institution
All
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
RWTH Aachen
1
Published in...
All
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
The Routledge companion to contemporary brand management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in corporate branding
1
Antecedents and outcomes of employee-based brand equity
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Hamburger Schriften zur Marketingforschung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Reihe: Marketing und Medien
1
Research
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Schriftenreihe Bau- und Immobilienmanagement
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Schwerpunkt Marketing
1
Springer Gabler Research
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The history of marketing science
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
5
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
Saved in:
6
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
7
An exploration of the factors affecting brand association
Shaheen, Sadia
;
Chaman, Seemab
;
Zulfiqar, Sehar
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 106-118)
.
2022
Persistent link: https://www.econbiz.de/10013336167
Saved in:
8
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
9
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
10
Investor behavior and composition of financial asset portfolios : an overview of the effects of asset-related brand equity
Kaplan, Burçin
;
Gyeabour, Solomon Anti
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 3-16)
.
2021
Persistent link: https://www.econbiz.de/10012615008
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->