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~subject:"Brand equity"
~type_genre:"Aufsatz im Buch"
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Brand equity
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Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
The Routledge companion to contemporary brand management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in corporate branding
1
Antecedents and outcomes of employee-based brand equity
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Fashion branding and communication : core strategies of European luxury brands
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
5
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
Saved in:
6
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
7
An exploration of the factors affecting brand association
Shaheen, Sadia
;
Chaman, Seemab
;
Zulfiqar, Sehar
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 106-118)
.
2022
Persistent link: https://www.econbiz.de/10013336167
Saved in:
8
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
9
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
10
Investor behavior and composition of financial asset portfolios : an overview of the effects of asset-related brand equity
Kaplan, Burçin
;
Gyeabour, Solomon Anti
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 3-16)
.
2021
Persistent link: https://www.econbiz.de/10012615008
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