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~subject:"Brand extension"
~subject:"Marketing management"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Brand extension
Marketing management
Markenimage
59
Brand image
58
Consumer behaviour
37
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37
Brand management
35
Markenführung
35
Brand
26
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26
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6
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622
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622
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Keller, Kevin Lane
4
Park, C. Whan
3
Bhat, Sobodh
1
Biel, Alexander L.
1
Boush, David M.
1
Burmann, Christoph
1
Hoeffler, Steve
1
Jaworski, Bernard J.
1
Kim, Chung K.
1
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Lawson, Robert
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Roth, Martin S.
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Sattler, Henrik
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Brand management ; Vol. 3
6
Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International marketing ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
15
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
5
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
6
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
7
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
8
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
9
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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