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~subject:"Brand extension"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Brand extension
Messung
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Markenimage
819
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818
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405
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248
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Brand management ; Vol. 3
6
Political marketing in the United States
4
Consumer brand relationships : meaning, measuring, managing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Cross-cultural and critical perspectives on brands
2
Fashion branding and communication : core strategies of European luxury brands
2
Foundations of corporate heritage
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
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2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in electronic marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Branded lives : the production and consumption of meaning at work
1
Breaking new ground in theory and practice
1
Case studies and conversations
1
Contemporary consumer culture theory
1
Corporate brand and corporate reputation
1
Design thinking : integrating innovation, customer experience and brand value
1
Does marketing need reform? : fresh perspectives on the future
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship in international marketing
1
Handbook of brand relationships
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Markenführung ; Bd. 1
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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1
International marketing in the fast changing world
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing analysis in sport business : global perspectives
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing theory : a student text
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
70
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1
Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos
;
Leonidas, Hatzithomas
;
Dekoulou, Paraskevi
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 205-216)
.
2024
Persistent link: https://www.econbiz.de/10015064336
Saved in:
2
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
3
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
4
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
5
Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
Saved in:
6
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
7
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
8
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
9
Approaches to corporate heritage brand management : the case of Cunard and Ritz-Carlton
Hudson, Brandford T.
- In:
Foundations of corporate heritage
,
(pp. 288-301)
.
2017
Persistent link: https://www.econbiz.de/10011656860
Saved in:
10
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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