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~subject:"Brand extension"
~subject:"Messung"
~subject:"United States"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand extension
Messung
United States
Markenimage
68
Brand image
66
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand
24
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24
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9
Marketingmanagement
9
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6
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70
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36
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15
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Park, C. Whan
2
Aaker, Jennifer
1
Azoulay, Audrey
1
Belk, Russell W.
1
Benet-Martínez, Verónica
1
Bhat, Sobodh
1
Boush, David M.
1
Fischer, Marc
1
Garolera, Jordi
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Hoeffler, Steve
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Jacobs, Gabriele
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Kapferer, Jean-Noël
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Keller, Kevin Lane
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Kim, Chung K.
1
Kniazeva, Maria
1
Lavack, Anne M.
1
Lawson, Robert
1
Lennartz, Eric Michael
1
Loken, Barbara
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Park, Se-bum
1
Reddy, Srinivas K.
1
Reinartz, Werner J.
1
Rekom, Johan van
1
Sattler, Henrik
1
Smith, Margo
1
Stäbler, Samuel
1
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Brand management ; Vol. 3
6
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
15
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
5
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
6
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
7
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
8
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
9
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
10
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
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