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~subject:"Brand image"
~subject:"Consumer psychology"
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Ng, Yu Leung
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Journal of international consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara
;
Prendergast, Gerard P.
;
Ng, Yu Leung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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2
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
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