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~subject:"Brand image"
~subject:"Customer service"
~subject:"Digitization"
~type_genre:"Sammlung"
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Self-service technologies and enterprise social networks – motivations, user roles, and knowledge contribution
Cetto, Alexandra Verena
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2019
Persistent link: https://www.econbiz.de/10012098887
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
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2018
Persistent link: https://www.econbiz.de/10012124601
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3
Proaktives und reaktives After-sales social media management
Putz, Michael
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2017
Persistent link: https://www.econbiz.de/10011774564
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