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~subject:"Brand image"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
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Search: person:"Czellar, Sandor"
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Brand image
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Czellar, Sandor
12
Dubois, Bernard
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Laurent, Gilles
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Kocher, Bruno
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Palazzo, Guido
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ECONIS (ZBW)
12
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1
The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
Saved in:
2
The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor
;
Luna, David
-
2004
Persistent link: https://www.econbiz.de/10002433741
Saved in:
3
Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
Saved in:
4
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
5
The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
6
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
7
A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001734583
Saved in:
8
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
9
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
Saved in:
10
An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001627278
Saved in:
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