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~subject:"Innovationsmanagement"
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Search: subject_exact:"Testmarkt"
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Testmarkt
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2
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subject_exact:"teilmarkt"
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1
Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
Menold, Natalja
(
ed.
);
Wolbring, Tobias
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011955684
Saved in:
2
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
3
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
4
Unit roots, cointegration, and pretesting in VAR models
Gospodinov, Nikolaj
;
Herrera, Ana María
;
Pesavento, Elena
- In:
VAR models in macroeconomics - new developments and …
,
(pp. 81-115)
.
2013
Persistent link: https://www.econbiz.de/10010252338
Saved in:
5
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
-
2011
Persistent link: https://www.econbiz.de/10009236154
Saved in:
6
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
7
On the harm that pretesting does
Danilov, Dmitry L.
(
contributor
);
Magnus, Jan R.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001582643
Saved in:
8
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
9
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
10
Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
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