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~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Mode
2,755
Fashion
2,489
Konsumentenverhalten
1,160
Consumer behaviour
1,153
Bekleidungsindustrie
1,023
Clothing industry
986
Verkehrsmittelwahl
850
Choice of transport mode
737
Textilhandel
604
Textile distribution
597
Theorie
466
Theory
451
Brand management
424
Markenführung
424
Luxury goods
355
Luxusgüter
355
Deutschland
316
Supply chain
315
Lieferkette
312
Internationaler Markteintritt
295
Germany
282
China
238
Multinationales Unternehmen
221
Transnational corporation
220
Sustainability
216
Nachhaltigkeit
214
Social Web
212
Social web
211
Auslandsinvestition
198
Einzelhandel
197
Markenimage
197
Foreign investment
196
Retail trade
193
Online-Handel
174
Online retailing
173
USA
172
Welt
170
Online-Marketing
168
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Article
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486
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Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
Dikova, Desislava
4
Elia, Stefano
4
Guercini, Simone
4
Ko, Eunju
4
Lee, Yuri
4
McColl, Julie
4
Moore, Christopher
4
Piscitello, Lucia
4
Puck, Jonas
4
Ranfagni, Silvia
4
Schwens, Christian
4
Xie, Qunyong
4
Barnes, Liz
3
Békés, Gábor
3
Cho, Eunjoo
3
Claver Cortés, Enrique
3
Cuesta-Valiño, Pedro
3
Davies, Ronald B.
3
Dimitratos, Pavlos
3
Gorynia, Marian
3
Gutiérrez-Rodríguez, Pablo
3
Jeppesen, Tine
3
Ji, Junzhe
3
Jin, Byoungho
3
Kim, HaeJung
3
Kuo, Anthony
3
Loureiro, Sandra Maria Correia
3
Moore, Christopher M.
3
Muraközy, Balázs
3
Paul, Justin
3
Rashid, Arooj
3
Rienda, Laura
3
Suha Fouad Salem
3
Warnaby, Gary
3
Wooster, Rossitza B.
3
Aiello, Gaetano
2
Akbar, Yusaf H.
2
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Journal of business research : JBR
26
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
11
International journal of business and globalisation : IJBG
9
International marketing review
9
European journal of international management : EJIM
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Management decision
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of promotion management : JPM
3
Review of world economics
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
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ECONIS (ZBW)
487
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61
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487
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61
Competition in the Chinese market : foreign firms and markups
Yang, Chih-Hai
- In:
Journal of the Japanese and international economies : …
67
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014252708
Saved in:
62
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
63
Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
64
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
65
Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
66
Institutional distance and the international market entry
mode
: a meta-analysis
Zhang, Wei
;
He, Xinming
;
Wang, Tao
;
Wang, Kang
- In:
Journal of international management
29
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013535694
Saved in:
67
Islamic apparel brand personality model
Zaki, Rana M.
;
Kheir El Din, Amr
;
Elseidi, Reham I.
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
Saved in:
68
Entry
mode
diversity and closing commercial deals with international customers : the moderating role of advanced servitization
Shleha, Waleed
;
Vaillant, Yancy
;
Vendrell-Herrero, Ferran
- In:
International business review : the official journal of …
32
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013494113
Saved in:
69
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
70
The establishment
mode
of Chinese MNEs abroad and the Belt and Road Initiative : insights from a strategy tripod perspective
Quer Ramón, Diego
- In:
Cross cultural & strategic management
30
(
2023
)
3
,
pp. 441-466
Persistent link: https://www.econbiz.de/10014317053
Saved in:
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