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~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Collection of articles of several authors"
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Brand image
Konsumentenverhalten
Werbung
Brand management
376
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179
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99
Germany
96
Markenartikel
87
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77
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63
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48
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43
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42
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40
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36
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36
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30
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30
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29
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22
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17
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88
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Tomczak, Torsten
4
Albers, Sönke
3
Baumgarth, Carsten
3
Gázquez-Abad, Juan Carlos
3
Martínez-López, Francisco J.
3
Melewar, T. C.
3
Schmidt, Holger J.
3
Aiello, Gaetano
2
Drees, Norbert
2
Fetscherin, Marc
2
Lim, Ming
2
Meffert, Heribert
2
Semerkova, L. N.
2
Yagüe Guillén, María Jésus
2
Abimbola, Temi
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Ailawadi, Kusum L.
1
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1
Arnold, Todd J.
1
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1
Bajdak, Andrzej
1
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1
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1
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1
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1
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1
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1
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1
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1
Bigné Alcañiz, J. Enrique
1
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1
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1
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1
Blenk, Georg
1
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1
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1
Brown, James
1
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Springer Fachmedien Wiesbaden
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2
American Marketing Association
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
ICORIA <17., 2018, Valencia>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Research
5
The journal of brand management : an international journal
5
The journal of product & brand management
3
Erfurter Hefte zum angewandten Marketing
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Meffert-Marketing-Edition
2
Zeszyty naukowe
2
Advances in advertising research
1
Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series
1
Asia-Pacific journal of business administration
1
Bilanz / KMU
1
European Advertising Academy
1
European journal of marketing : EJM
1
Evolaris
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of family business strategy
1
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
MTP-Alumni-Edition
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Marketing intelligence & planning
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Media-Spectrum
1
Mondes marchands
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Premier reference source
1
Psychology & marketing
1
Psychology research progress
1
Qualitative market research : an international journal
1
Routledge contemporary China series
1
Routledge interpretive marketing research
1
Routledge studies in international business and the world economy
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
88
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61
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
62
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
63
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
64
Handbook of brand relationships
MacInnis, Deborah J.
(
ed.
);
Park, C. Whan
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013530657
Saved in:
65
Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations
Janich, Nina
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10009742736
Saved in:
66
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
67
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
68
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
69
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
70
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
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