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~subject:"Brand image"
~subject:"Markenwert"
~type_genre:"Fallstudie"
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Brand name change : Strategien für den erfolgreichen Markennamenwechsel ; [zahlreiche Fallstudien; praxisrelevante Handlungsempfehlungen; 10 goldene Regeln für den Markennamenwechs...
Hamer, Hans H.
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2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014010298
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