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~subject:"Brand image"
~subject:"Marketing theory"
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Search: subject:"societal marketing"
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Brand image
Marketing theory
societal marketing
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promotion
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Journal of international trade & commerce
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Journal of marketing for higher education
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
2
The roles of corporate
societal
marketing
on brand recall and evaluation : a focus on small- and medium-sized exporters
Oh, Han-Mo
- In:
Journal of international trade & commerce
15
(
2019
)
4
,
pp. 145-155
Persistent link: https://www.econbiz.de/10012546712
Saved in:
3
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
Measuring consumer-based brand equity for Indian business schools
Sharma, Ashita Aggarwal
;
Rao, Vithala R.
;
Popli, Sapna
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 175-203
Persistent link: https://www.econbiz.de/10010232445
Saved in:
5
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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