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~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Brand image
Relationship marketing
Marketingtheorie
121
Marketing theory
116
Theorie
54
Theory
53
Konsumentenverhalten
19
Consumer behaviour
18
Marketing management
17
Marketingmanagement
17
Markenführung
12
Brand management
11
Beziehungsmarketing
9
Markenartikel
9
Marketing
9
Brand
8
Corporate Social Responsibility
7
USA
7
Bibliometrics
6
Bibliometrie
6
Deutschland
6
Germany
6
United States
6
Corporate social responsibility
5
Dienstleistungsmarketing
5
Innovation diffusion
5
Innovationsdiffusion
5
Markenimage
5
Marktanteil
5
Preiselastizität
5
Selling
5
Services marketing
5
Verkauf
5
Betriebliche Wertschöpfung
4
Competition
4
Innovation
4
Market share
4
Meta-Analyse
4
Price elasticity
4
Strategisches Management
4
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Free
9
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Book / Working Paper
14
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Working Paper
Article in journal
194
Aufsatz in Zeitschrift
194
Hochschulschrift
30
Aufsatz im Buch
26
Book section
26
Thesis
24
Graue Literatur
21
Non-commercial literature
21
Collection of articles of several authors
18
Sammelwerk
18
Arbeitspapier
14
Lehrbuch
10
Textbook
10
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8
Aufsatzsammlung
7
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7
Festschrift
7
Case study
5
Fallstudie
5
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4
Sammlung
4
Einführung
3
Reprint
3
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2
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2
Bibliografie
1
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1
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1
Nachruf
1
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Language
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English
10
German
4
Author
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Burmann, Christoph
3
Grönroos, Christian
2
Ormrod, Robert P.
2
Aaker, Jennifer
1
Baecke, Philippe
1
Blinda, Lars
1
Brasel, S. Adam
1
Donkers, Bas
1
Finne, Åke
1
Fournier, Susan
1
Heß, Silke C.
1
Hinkel, Julia
1
Jong, Martijn de
1
Katsifaraki, Georgia
1
Kuester, Sabine
1
Merisavo, Marko
1
Ravald, Annika
1
Schallehn, Mike
1
Van den Poel, Dirk
1
Verhoef, Peter C.
1
Wenske, Verena
1
Young, Jennifer
1
Zeplin, Sabrina
1
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Institution
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Erasmus Research Institute of Management
1
Panepistēmio Kypru / Department of Economics
1
Svenska Handelshögskolan <Helsinki>
1
Published in...
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management working paper
2
Meddelanden från Svenska Handelshögskolan
2
ERIM report series research in management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Working paper / Department of Economics, University of Cyprus
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Helsinki School of Economics
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ECONIS (ZBW)
14
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1
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
2
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
3
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
4
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
5
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
6
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
7
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
8
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
Saved in:
9
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
Saved in:
10
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
1
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