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~subject:"Brand image"
~subject:"Schweden"
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ECONIS (ZBW)
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1
Investigating consumer preferences for sustainable packaging through a different behavioural approach : a random regret minimization application
Piracci, Giovanna
;
Boncinelli, Fabio
;
Casini, Leonardo
- In:
Environmental and resource economics
86
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014369603
Saved in:
2
Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin
;
Meijers, Marijn H. C.
;
Vandeberg, Lisa
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013163064
Saved in:
3
Are Chinese residents willing to pay for green express packaging and to participate in express packaging recycling?
Lin, Boqiang
;
Wang, Xia
- In:
International review of economics & finance : IREF
88
(
2023
),
pp. 429-441
Persistent link: https://www.econbiz.de/10014474551
Saved in:
4
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
5
Factors influencing consumer buying behavior while purchasing packaged fruit juice in Kathmandu Valley
Bhatta, Subekshya
;
Pradhan, Radhe Shyam
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014495119
Saved in:
6
Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
Saved in:
7
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
8
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
9
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
10
Willingness to pay for traditional ready-to-eat food packaging : examining the interplay between shape, font and slogan
Suci, Afred
;
Sri Maryanti
;
Hardi, Hardi
;
Sudiar, Nining
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1614-1633
Persistent link: https://www.econbiz.de/10013391121
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