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~subject:"Brand image"
~subject:"Theory"
~type_genre:"Reprint"
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Search: subject:"Strategy"
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Brand image
Theory
Strategic management
267
Strategisches Management
267
Marketing management
117
Marketingmanagement
117
Brand management
104
Markenführung
104
Theorie
102
USA
87
United States
87
Competitive strategy
69
Wettbewerbsstrategie
69
Consumer behaviour
64
Konsumentenverhalten
64
Multinationales Unternehmen
56
Transnational corporation
56
Innovation management
43
Innovationsmanagement
43
Brand
38
Markenartikel
38
Environmental management
37
Umweltmanagement
37
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35
Unternehmenserfolg
35
Globalisierung
34
Globalization
34
Markenimage
34
Innovation
33
Welt
31
World
31
International market entry
30
Internationaler Markteintritt
30
International marketing
26
Internationales Marketing
26
Marketing theory
22
Marketingtheorie
22
Preismanagement
21
Pricing strategy
21
Corporate Social Responsibility
20
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Article
124
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12
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Reprint
Article in journal
13,630
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13,630
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4,088
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4,088
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3,448
Arbeitspapier
3,285
Working Paper
3,285
Aufsatz im Buch
3,222
Book section
3,222
Thesis
3,149
Bibliografie enthalten
1,438
Bibliography included
1,438
Collection of articles of several authors
767
Sammelwerk
767
Lehrbuch
698
Textbook
625
Aufsatzsammlung
525
Case study
329
Fallstudie
329
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201
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175
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175
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131
Handbuch
131
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128
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102
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102
Glossar enthalten
94
Glossary included
94
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84
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84
Festschrift
64
Bibliografie
55
Forschungsbericht
37
Fallstudiensammlung
33
Mehrbändiges Werk
27
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27
research-article
27
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25
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English
136
Author
All
Mintzberg, Henry
8
Ansoff, Harry Igor
5
Keller, Kevin Lane
5
Singer, Alan E.
4
Park, C. Whan
3
Schmitt, Bernd
3
Brown, Shona L.
2
Eisenhardt, Kathleen M.
2
Guest, David E.
2
Harvey, Michael G.
2
Maritan, Catherine A.
2
Pan, Yigang
2
Porter, Michael E.
2
Rugman, Alan M.
2
Takalo, Tuomas
2
Teece, David J.
2
Verbeke, Alain
2
Abrahamson, Eric
1
Aghion, Philippe
1
Alden, Dana
1
Alford, Bruce L.
1
Allen, David B.
1
Allen, Kathleen
1
Alpert, Frank
1
Antoniou, Peter H.
1
Arcelus, Francisco J.
1
Armitage, Jeremy
1
Augier, Mie
1
Azoulay, Audrey
1
Bansal, Pratima
1
Barnett, William P.
1
Barney, Jay B.
1
Batra, Rajeev
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bourgeois, L. J.
1
Brandenburger, Adam
1
Buckley, Peter J.
1
Bucklin, Louis P.
1
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Institution
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Open Business School <Milton Keynes>
1
Published in...
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H. Igor Ansoff ; Vol. 2
18
H. Igor Ansoff ; Vol. 1
10
International marketing ; Vol. 2
7
Brand management ; Vol. 1
6
Brand management ; Vol. 3
6
Brand management ; Vol. 2
5
An Elgar reference collection
4
Brand management ; Vol. 4
4
Business ethics and strategy ; Vol. 1
4
International marketing ; Vol. 1
4
Corporate strategy
3
Marketing-mix strategies - product strategy and promotion strategy
3
Measuring and managing brands
3
Michael Porter ; Vol. 2
3
Michael Porter ; Vol. 3
3
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
3
Change management ; Vol. 3
2
Corporate social responsibility
2
Essays on the economics of intellectual property protection
2
Fundamentals of business strategy ; Vol. 4
2
HRM defined and in organizational context
2
Michael Porter ; Vol. 4
2
New directions in organizational behavior ; Vol. 4
2
Strategic management
2
Strategy, structure and leadership
2
The international library of critical writings in financial economics
2
The nature and scope of marketing research
2
Boards and directors
1
Business ethics and strategy ; Vol. 2
1
Change management ; Vol. 4
1
Corporate brand and corporate reputation
1
Diversification and growth of the firm
1
Elgar mini series
1
Foundations of cross cultural management ; Vol. 4
1
Fundamentals of business strategy ; Vol. 3
1
Fundamentals of business strategy ; Vol. 5
1
History of management thought
1
Innovation and complexity : the Marshallian legacy
1
Innovation and entrepreneurship
1
Innovation and knowledge : the Arrovian legacy
1
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Source
All
ECONIS (ZBW)
136
Showing
1
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10
of
136
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date (oldest first)
1
Competitive
strategy
; Vol. 2
Maritan, Catherine A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270960
Saved in:
2
Competitive
strategy
; Vol. 1
Maritan, Catherine A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270961
Saved in:
3
Corporate strategies and environmental regulations : an organizing framework
Rugman, Alan M.
;
Verbeke, Alain
-
2010
Persistent link: https://www.econbiz.de/10003889265
Saved in:
4
An examination into the causal logic of rent generation : contrasting Porter's competitive
strategy
framework and the resource-based perspective
Spanos, Yiannis E.
;
Lioukas, Spyros
-
2010
Persistent link: https://www.econbiz.de/10003889351
Saved in:
5
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
6
Is it ethical to use ethics as
strategy
?
Husted, Bryan W.
;
Allen, David B.
-
2009
Persistent link: https://www.econbiz.de/10003919694
Saved in:
7
Three models of
strategy
Chaffee, Ellen Earle
-
2007
Persistent link: https://www.econbiz.de/10003572582
Saved in:
8
Strategic management of technology
Antoniou, Peter H.
;
Ansoff, Harry Igor
-
2007
Persistent link: https://www.econbiz.de/10003572594
Saved in:
9
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
10
The design school : reconsidering the basic premises of strategic management
Mintzberg, Henry
-
2010
Persistent link: https://www.econbiz.de/10003888623
Saved in:
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