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~subject:"Brand image"
~subject:"Tourismusmarketing"
~type_genre:"Fallstudie"
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Journal of hospitality marketing & management
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
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2
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
Saved in:
3
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
4
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
5
Trends im Abenteuersport : touristische Vermarktung von Abenteuerlust und Risikofreude
Rupe, Christina
-
2000
Persistent link: https://www.econbiz.de/10013437111
Saved in:
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