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~subject:"Brand image"
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Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
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2
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
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3
Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
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4
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
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5
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Customer perceived values and consumer decisions : an explanatory model
Cheng, Philip Y. K.
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 1-12)
.
2014
Persistent link: https://www.econbiz.de/10010378760
Saved in:
8
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
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