//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Celebrity endorsement
15
Celebrity-Werbung
15
Advertising effects
5
Werbewirkung
5
Athletes
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Sportler
3
USA
3
United States
3
Credibility
2
Film industry
2
Filmwirtschaft
2
Glaubwürdigkeit
2
Impfung
2
Marketing management
2
Marketingmanagement
2
Network economics
2
Netzwerkökonomik
2
Psychology of advertising
2
Vaccination
2
Werbepsychologie
2
2006-2007
1
Advertising
1
Advertising media
1
Artists
1
Aussehen
1
Brand
1
Business start-up
1
Börsengang
1
Capital income
1
Consumer motivation
1
Coronavirus
1
Digital platform
1
Digitale Plattform
1
Einkommen
1
Entrepreneurship
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Article in journal
167
Aufsatz in Zeitschrift
167
Aufsatz im Buch
8
Book section
8
Conference paper
4
Konferenzbeitrag
4
Case study
2
Fallstudie
2
Arbeitspapier
1
Collection of articles of several authors
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
1
Author
All
Klucharev, Vasily
1
Rijpkema, Mark
1
Smidts, Ale
1
Smit, Gitty
1
Stallen, Mirre
1
Published in...
All
ERIM report series research in management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->