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~subject:"Brand image"
~type_genre:"Reprint"
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Subject
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Brand image
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Markenimage
36
USA
18
United States
18
Welt
18
World
18
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Theorie
17
Theory
17
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
Private consumption
11
Privater Konsum
11
International marketing
10
Internationales Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Comparison
8
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8
Consumption theory
8
Cultural identity
8
Konsumgesellschaft
8
Konsumtheorie
8
Kulturelle Identität
8
Präferenztheorie
8
Theory of preferences
8
Vergleich
8
Economic culture
6
Globalisierung
6
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Article
36
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Reprint
Article in journal
5,325
Aufsatz in Zeitschrift
5,325
Aufsatz im Buch
250
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250
Graue Literatur
105
Non-commercial literature
105
Hochschulschrift
93
Arbeitspapier
77
Working Paper
77
Thesis
70
Conference paper
49
Konferenzbeitrag
49
Collection of articles of several authors
19
Sammelwerk
19
Case study
17
Fallstudie
17
Aufsatzsammlung
9
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8
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8
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4
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4
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4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
Elektronischer Datenträger
1
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1
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1
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1
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1
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Language
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English
36
Author
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Keller, Kevin Lane
3
Aaker, Jennifer
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Park, C. Whan
2
Schmitt, Bernd
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Auty, Susan
1
Bhat, Sobodh
1
Bird, M.
1
Boush, David M.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Freling, Tracy H.
1
Grønhaug, Kjell
1
Gürhan-Canli, Zeynep
1
Henard, David H.
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Holt, Douglas B.
1
Hong, Heung-Ja
1
Iacobucci, Dawn
1
Kapferer, J. N.
1
Kassim, Norizan M.
1
Kerin, Roger A.
1
Kim, Chung K.
1
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Brand management ; Vol. 3
8
Brand management ; Vol. 2
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Cross-cultural and critical perspectives on brands
4
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
3
Corporate brand and corporate reputation
2
The evolution of brands : from signals of quality to storehouses of trust
2
Measuring and managing brands
1
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Source
All
ECONIS (ZBW)
36
Showing
1
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10
of
36
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articles prioritized
date (newest first)
date (oldest first)
1
Performance of store brands : a cross-country analysis of consumer store-brand
preferences
, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
2
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
7
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
10
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
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