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~subject:"Brand image"
~type_genre:"Working Paper"
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Brand image
Marketingtheorie
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Consumer behaviour
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
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2
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
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3
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
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4
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
5
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
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