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~subject:"Brand image"
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Brand image
Consumer behaviour
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Music
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Luxury goods
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Luxusgüter
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Markenimage
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USA
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United States
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authenticity
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creativity
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Audience partitioning
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Blockbuster
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Brand extension
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Brand management
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Nunes, Joseph C.
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Drèze, Xavier
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Han, Young Jee
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The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
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2
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
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