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~subject:"Brand image"
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Brand image
Markenimage
10,980
Brand management
7,118
Markenführung
7,076
Consumer behaviour
6,680
Konsumentenverhalten
6,614
Brand
3,320
Markenartikel
3,288
Relationship marketing
1,883
Beziehungsmarketing
1,876
Werbewirkung
991
Social Web
990
Social web
990
Advertising effects
988
Online-Marketing
907
Internet marketing
900
Designation of origin
878
Herkunftsbezeichnung
878
Tourism marketing
746
Tourismusmarketing
746
Customer satisfaction
670
Kundenzufriedenheit
662
Marketingmanagement
605
Marketing management
603
Destination management
599
Destinationsmanagement
599
Brand loyalty
518
Corporate reputation
502
Firmenimage
500
Deutschland
479
Advertising
465
Germany
465
Holiday behaviour
463
Urlaubsverhalten
463
Werbung
448
Persönlichkeitspsychologie
431
Personality psychology
430
Markentreue
426
Viral marketing
425
Virales Marketing
425
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5,170
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1,658
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9,292
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1,846
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4
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817
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289
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285
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234
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222
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214
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101
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101
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72
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826
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Burmann, Christoph
71
Phau, Ian
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Gierl, Heribert
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Bauer, Hans H.
21
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Ko, Eunju
14
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Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
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1
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1
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1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institut für Medien- und Konsumentenforschung <Erding>
1
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Published in...
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Journal of Product & Brand Management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
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Source
All
ECONIS (ZBW)
10,776
Other ZBW resources
333
RePEc
20
BASE
9
EconStor
4
Showing
10,541
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10541
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
Saved in:
10542
Imagetransfer zwischen Marken in Produktbündeln
Gierl, Heribert
- In:
Handelsforschung
20
(
2006
),
pp. 85-107
Persistent link: https://www.econbiz.de/10003313437
Saved in:
10543
The effects of marketing mix elements on brand equity
Rajh, Edo
- In:
Croatian economic survey
8
(
2005
),
pp. 53-80
Persistent link: https://www.econbiz.de/10003313818
Saved in:
10544
Brand-extended self-construal
Spott, David E.
;
Szellar, Sandor
;
Spangenberg, Eric R.
-
2006
Persistent link: https://www.econbiz.de/10003341423
Saved in:
10545
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
Saved in:
10546
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
10547
Bei der Diskussion über Kernkompetenzen sprechen wir immer auch über Wachstumsstratien
Sticher, Georg
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 112-131)
.
2006
Persistent link: https://www.econbiz.de/10003346553
Saved in:
10548
Measuring marketing communication
Elrick, Merry
- In:
The IABC handbook of organizational communication : a …
,
(pp. 436-449)
.
2006
Persistent link: https://www.econbiz.de/10003347096
Saved in:
10549
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 155-179)
.
2006
Persistent link: https://www.econbiz.de/10003334197
Saved in:
10550
Branding and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
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