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~subject:"Brand loyalty"
~subject:"Food"
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Brand loyalty
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Foxall, Gordon R.
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Oliveira-Castro, Jorge M.
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The service industries journal
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.
;
Cavalcanti, Paulo R.
; …
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
Saved in:
2
A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle
;
Arntzen, Erik
;
Foxall, Gordon R.
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
Saved in:
3
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
4
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
Saved in:
5
Cognitive styles and personal involvement of market initiators for "healthy" food brands : implications for adoption theory
Foxall, Gordon R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001141584
Saved in:
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