//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand loyalty"
~subject:"Kundentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundentreue"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Kundentreue
Kundenbindung
892
Customer retention
872
Beziehungsmarketing
478
Relationship marketing
476
Konsumentenverhalten
362
Consumer behaviour
361
Customer satisfaction
299
Kundenzufriedenheit
299
Service quality
134
Dienstleistungsqualität
133
Brand management
111
Markenführung
111
Deutschland
88
Germany
87
Customer loyalty
83
Markenimage
77
Brand image
76
customer loyalty
71
Social Web
65
Social web
65
Online-Marketing
60
Internet marketing
58
Markentreue
58
Marketing
57
Markenartikel
54
Vertrauen
54
Confidence
53
Einzelhandel
52
Brand
51
Kundenmanagement
51
Retail trade
49
Kundenbindungsprogramm
42
Loyalty program
42
Customer service
41
Kundenservice
41
Bank
39
Kundenwert
39
USA
39
more ...
less ...
Online availability
All
Undetermined
52
Free
14
Type of publication
All
Book / Working Paper
115
Article
46
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Hochschulschrift
34
Thesis
21
Dissertation u.a. Prüfungsschriften
8
Aufsatz im Buch
6
Book section
6
Graue Literatur
5
Non-commercial literature
5
Bibliographie
3
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Case study
1
Conference paper
1
Fallstudie
1
Guidebook
1
Konferenzbeitrag
1
Lehrbuch
1
Ratgeber
1
Textbook
1
more ...
less ...
Language
All
English
96
German
58
Undetermined
6
Swedish
1
Author
All
Fuchs, Gerhard
4
Schüller, Anne M.
4
Tecklenburg, Tim
4
Conze, Oliver
3
Große-Bölting, Kristin
3
Skala-Gast, Doris
3
Weißgerber, Anja
3
Alexander, Jim
2
Bauer, Hans H.
2
Bender-Scheel, Martina S.
2
Bowen, Gordon
2
Cavallone, Mauro
2
Confente, Ilenia
2
Eggert, Andreas
2
Ehrenberg, Andrew S. C.
2
Garnefeld, Ina
2
Helm, Sabrina
2
Hill, Nigel
2
Hoffmann, Nicolas
2
Hohl, Nikolaus A. D.
2
Keßel, Sebastian Christian
2
Knappe, Maren E.
2
O'Dell, Susan M.
2
Ozuem, Wilson
2
Pajunen, Joan A.
2
Passikoff, Robert
2
Pedeliento, Giuseppe
2
Peschta, Thomas
2
Pätzmann, Jens
2
Rusnjak, Andreas
2
Scholly, Volker
2
Simon, Carina
2
Steinhoff, Lena
2
Wang, Cheng Lu
2
Zacharias, Nicolas
2
Agarwal, Kirti
1
Ansarin, Madina
1
Armstrong Soule, Catherine A.
1
Asiamah, Eric
1
Athanasopoulou, Pinelopi
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Eberhard Karls Universität Tübingen
1
GABAL-Verlag GmbH
1
Handelshochschule Leipzig
1
IGI Global
1
Logos Verlag Berlin
1
RWTH Aachen
1
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
1
Universität Mannheim / Geographisches Institut
1
Universität Osnabrück
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
Gabler Edition Wissenschaft
4
Innovatives Markenmanagement
4
Marktorientiertes Management
4
Springer eBook Collection / Business and Management
4
Exploring the rise of fandom in contemporary consumer culture
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Research
3
Springer eBook Collection / Business and Economics
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
International journal of hospitality management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Arbeitspapier des Lehrstuhls für Marketing
1
Asia Pacific journal of marketing and logistics
1
Bochumer wirtschaftswissenschaftliche Studien
1
Competence-Site - Competence Center Kundenbeziehungsmanagement, insb. Call Center
1
Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk
1
Edition Wissenschaft Apprimus
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research / Neue Perspektiven der marktorientierten Unternehmensführung
1
Gabler Research / Schriften des Center for Controlling & Management (CCM)
1
Gabler Research / Schriftenreihe der HHL - Leipzig Graduate School of Management
1
Gabler-Edition Wissenschaft
1
GfK-Edition Marketingforschung
1
Handel und Internationales Marketing Retailing and International Marketing
1
IIG-Berichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
116
USB Cologne (EcoSocSci)
43
USB Cologne (business full texts)
2
Showing
1
-
10
of
161
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
4
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
5
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
6
Interkulturelles Konsumentenverhalten, Teil 2
Müller, Stefan
;
Gelbrich, Katja
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
51
(
2022
)
2/3
,
pp. 21-27
Persistent link: https://www.econbiz.de/10012938909
Saved in:
7
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
8
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
9
Einfluss von Auslistungen auf die Marken- und Händlerloyalität
Gussenberg, Oliver
-
2019
Persistent link: https://www.econbiz.de/10012052358
Saved in:
10
Kundenloyalität in Dienstleistungsbeziehungen : untersucht am Beispiel der Deutschen Bahn AG
Koch-Falkenberg, Carolyn
-
2019
Persistent link: https://www.econbiz.de/10012149383
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->