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~subject:"Brand management"
~subject:"Dienstleistungsmanagement"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
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Service-Dominant Logic
73
Service-dominant logic
73
Customer integration
21
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21
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Daskou, Sofia
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Handbook of strategic e-business management
2
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Contemporary issues in social media marketing
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Managing consumer services : factory or theater?
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Social media stakeholder co-creation of celebrities as human brands
Centeno, Dave
- In:
Contemporary issues in social media marketing
,
(pp. 60-74)
.
2018
Persistent link: https://www.econbiz.de/10011715060
Saved in:
3
Translational and trans-disciplinary approach to service systems
Kijima, Kyoichi
- In:
Service systems science
,
(pp. 37-54)
.
2016
Persistent link: https://www.econbiz.de/10011578939
Saved in:
4
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
5
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
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6
Wertkettenanalyse und Service Value : eine Diskussion im Lichte der Service-Dominant Logic
Benkenstein, Martin
;
Waldschmidt, Vera
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 205-221)
.
2014
Persistent link: https://www.econbiz.de/10010359514
Saved in:
7
Factories or theatres? : the future of service
Baglieri, Enzo
- In:
Managing consumer services : factory or theater?
,
(pp. 1-24)
.
2014
Persistent link: https://www.econbiz.de/10010478160
Saved in:
8
E-novation : a platform for innovation in the digital economy
Pattinson, Hugh M.
- In:
Handbook of strategic e-business management
,
(pp. 785-819)
.
2014
Persistent link: https://www.econbiz.de/10010234602
Saved in:
9
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
10
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
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