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~subject:"Brand management"
~subject:"Dienstleistungssektor"
~type_genre:"Reprint"
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
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Glynn, Mark S.
;
Little, Victoria
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2009
Persistent link: https://www.econbiz.de/10003836347
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