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~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Standardisierung"
~subject:"Strategisches Management"
~type_genre:"Übersichtsarbeit"
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50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
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