Horváth, Csilla (contributor); Fok, Dennis (contributor) - 2008
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Library of Congress Classification, (LCC) LCC Webpage
Journal of Economic Literature, (JEL), JEL Webpage
ACM Computing … center of marketing research (e.g.,
Blattberg and Wisniewski, 1989; Bronnenberg and Wathieu, 1996; Sethuraman and Srini … changes of a brand on its rivals’ sales. With
the dynamic impact we mean the impact of a current marketing action on future …