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~subject:"Brand management"
~subject:"Geschäftsmodell"
~type_genre:"Aufsatzsammlung"
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Vom Zeitungsverlag zum Medienhaus : Geschäftsmodelle in Zeiten der Medienkonvergenz
Breyer-Mayländer, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010457111
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Handbuch Medienmanagement : Geschäftsmodelle im TV, Hörfunk, Print und Internet
Werner, Christian
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Schikora, Claudius
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)
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2007
Persistent link: https://www.econbiz.de/10003473925
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