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~subject:"Brand management"
~subject:"Handel"
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Search: subject_exact:"Tiefkühlkost"
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Brand management
Handel
Tiefkühlkost
79
Frozen food
33
Deutschland
23
Consumer behaviour
9
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2000-2008
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Séré de Lanauze, Gilles
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Deutsches Tiefkuehlinstitut
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European journal of marketing : EJM
1
International marketing ; Vol. V
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ECONIS (ZBW)
6
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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2
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Saved in:
3
Managing co-branding strategies: global brands into local markets
Abratt, Russell
;
Motlana, Patience
-
2006
Persistent link: https://www.econbiz.de/10003410974
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4
Tiefkühleinrichtungen im Lebensmittel-Einzelhandel
1962
Persistent link: https://www.econbiz.de/10003640421
Saved in:
5
Food, women and shops
1968
Persistent link: https://www.econbiz.de/10003648895
Saved in:
6
Ertragsquelle Tiefkühlkost [Eine Untersuchung der Rentabilität des Tiefkühlgeschäfts im Einzelhandel] (Ungekürzte Ausg.)
1971
Persistent link: https://www.econbiz.de/10003525730
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