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~subject:"Brand management"
~subject:"India"
~subject:"World"
~type_genre:"Conference paper"
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Search: subject_exact:"Luxusmarke"
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Brand management
India
World
Luxury goods
15
Luxusgüter
15
Consumer behaviour
5
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5
Markenführung
4
China
3
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3
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1
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1
Giusto, Alice
1
Jain, Kokil
1
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Pasricha, Diksha
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1
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Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
Kybernetik und Transformation : Regelung und Kommunikation in Organisation und Gesellschaft : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 13. bis 14. Oktober 2015 in Vallendar am Rhein
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
The IUP journal of management research : IJMR
1
The globalisation of Chinese business : implications for multinational investors
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The journal of consumer marketing
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ECONIS (ZBW)
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The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
2
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
3
Attitude of Indian consumers towards counterfeit luxury brands
Pasricha, Diksha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011989790
Saved in:
4
Not seeing is believing - how established premium automotive manufacturers could have better identified competitive blind spots regarding Tesla’s rise with qualitative system dynam...
Kapmeier, Florian
;
Pölz, Philipp
- In:
Kybernetik und Transformation : Regelung und …
,
(pp. 163-191)
.
2017
Persistent link: https://www.econbiz.de/10011722017
Saved in:
5
Luxury branding : the case of Chanel
Sugimoto, Kana
;
Nagasawa, Shin'ya
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011772101
Saved in:
6
Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna
;
Jauhari, Vinnie
;
Joshi, Gaurav
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
Saved in:
7
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
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