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~subject:"Brand management"
~subject:"Industrieforschung"
~subject:"Innovation management"
~subject:"Intellectual property rights"
~type_genre:"Fallstudie"
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European journal of innovation management : EJIM
1
Strategisches Marketingmanagement
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ECONIS (ZBW)
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Creating value through external intellectual property commercialization : a desorptive capacity view
Ziegler, Nicole
;
Ruether, Frauke
;
Bader, Martin A.
; …
- In:
The journal of technology transfer
38
(
2013
)
6
,
pp. 930-949
Persistent link: https://www.econbiz.de/10010208614
Saved in:
2
The open innovation paradox : knowledge sharing and protection in R&D collaborations
Bogers, Marcel L. A. M.
- In:
European journal of innovation management : EJIM
14
(
2011
)
1
,
pp. 93-117
Persistent link: https://www.econbiz.de/10008988075
Saved in:
3
Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
Saved in:
4
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003920765
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