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~subject:"Brand management"
~subject:"International market entry"
~subject:"Multinationales Unternehmen"
~type_genre:"Konferenzbeitrag"
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Brand management
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Choice of transport mode
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Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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Organizational culture affecting post-acquisition integration
mode
choice of emerging multinationals in advanced markets
Zhang, Jingyi
- In:
Proceedings of the 5th International Conference on …
,
(pp. 420-432)
.
2022
Persistent link: https://www.econbiz.de/10013352718
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2
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
3
Transfer of HRM practices in French multinational companies : the case of French subsidiaries in China
Jiang, Cuiling
- In:
The globalisation of Chinese business : implications …
,
(pp. 123-145)
.
2014
Persistent link: https://www.econbiz.de/10012016666
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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