//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Journal of Business Research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internet marketing
Social web
Consumer behaviour
1,957
Konsumentenverhalten
1,957
Innovation
927
Firm performance
723
Unternehmenserfolg
706
Relationship marketing
664
Beziehungsmarketing
657
Markenführung
602
Innovationsmanagement
569
Innovation management
568
Theory
508
Theorie
504
Brand image
498
Markenimage
492
USA
467
Social Web
452
Entrepreneurship
433
United States
428
Business start-up
425
Unternehmensgründung
425
Corporate social responsibility
411
Corporate Social Responsibility
383
Entrepreneurship approach
381
Marketing management
348
Marketingmanagement
348
SME
339
KMU
335
China
325
Strategisches Management
321
Online-Marketing
320
Multinationales Unternehmen
318
Transnational corporation
317
Strategic management
316
Customer satisfaction
313
Kundenzufriedenheit
301
Führungskräfte
300
Managers
299
more ...
less ...
Online availability
All
Undetermined
848
Type of publication
All
Article
1,067
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1,057
Aufsatz in Zeitschrift
1,057
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
6
Sammelwerk
6
Case study
4
Fallstudie
4
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
1,050
Undetermined
11
German
8
Author
All
Ko, Eunju
14
Filieri, Raffaele
10
Gupta, Suraksha
10
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Dwivedi, Yogesh Kumar
8
Merrilees, Bill
8
Valette-Florence, Pierre
8
Bartikowski, Boris
7
Buil, Isabel
7
De Chernatony, Leslie
7
Dennis, Charles
7
Diamantopoulos, Adamantios
7
Kim, Kyung Hoon
7
Krishen, Anjala S.
7
Richard, Marie-Odile
7
Bigné Alcañiz, J. Enrique
6
Christodoulides, George
6
Flavián Blanco, Carlos
6
Merchant, Altaf
6
Roy, Sanjit
6
Seo, Yuri
6
Spielmann, Nathalie
6
Teng, Lefa
6
Voyer, Benjamin G.
6
Chatzipanagiotou, Kalliopi
5
Choi, Jeonghye
5
Ekinci, Yuksel
5
Fastoso, Fernando
5
Geerts, Angy
5
Kim, Juran
5
Liu, Martin J.
5
Michel, Géraldine
5
Mühlbacher, Hans
5
Oghazi, Pejvak
5
Phau, Ian
5
Rana, Nripendra P.
5
Wallace, Elaine
5
Wallpach, Sylvia von
5
more ...
less ...
Published in...
All
Journal of business research : JBR
1,025
Global journal of business research : GJBR
21
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
12
Journal of Business Research
10
Global Journal of Business Research
1
Source
All
ECONIS (ZBW)
1,058
RePEc
11
Showing
1
-
10
of
1,069
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
2
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
7
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
10
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->