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~subject:"Brand management"
~subject:"KMU"
~subject:"Strategisches Management"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Brand management
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Mintzberg, Henry
14
Porter, Michael E.
10
Ansoff, Harry Igor
8
Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
De Chernatony, Leslie
5
Krug, Jeffrey A.
5
Singer, Alan E.
5
Csizmadia, Péter
4
Ehrenberg, Andrew S. C.
4
Illéssy, Miklós
4
Makó, Csaba
4
Park, C. Whan
4
Perlitz, Manfred
4
Rugman, Alan M.
4
Schmitt, Bernd
4
Schuler, Randall S.
4
Teece, David J.
4
Verbeke, Alain
4
Burgelman, Robert A.
3
De Cieri, Helen
3
Dowling, Peter J.
3
Elliott, Richard
3
Georg, Susse
3
Govindarajan, Vijay
3
Gupta, Anil K.
3
Hambrick, Donald C.
3
Hoffman, Andrew J.
3
Hoskisson, Robert E.
3
Kracklauer, Alexander H.
3
McCarthy, Michael S.
3
Mills, Quinn
3
Petty, Ross D.
3
Seifert, Dirk
3
Aaker, David A.
2
Alm, James
2
Antony, Job P.
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Audretsch, David B.
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Barry, David
2
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Workshop RENT - Research in Entrepreneurship and Small Business <15, 2001, Turku>
2
Arnold-Bergstraesser-Institut für Kulturwissenschaftliche Forschung
1
Berlin Partner GmbH
1
Center for International Studies <Ålborg>
1
Centro studi Confindustria
1
Information Resources Management Association
1
Infratest-Industria, Gesellschaft für Unternehmensforschung und -beratung <München>
1
Institut Problem Upravlenija Im. V. A. Trapeznikova
1
International Management Conference <8, 2001, Kampala; Entebbe>
1
MLSD <4, 2010, Moskau>
1
Makerere University / Business School
1
Mordovskij gosudarstvennyj universitet imeni N. P. Ogarëva
1
Norges handelshøyskole
1
Open Business School <Milton Keynes>
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Russell Sage Foundation
1
Sankt-Peterburgskij Gosudarstvennyj Universitet Ėkonomiki i Finansov / Kafedra Prognozirovanija i Planirovanija Ėkonomičeskich i Socialʹnych Sistem
1
Wuppertal Institut für Klima, Umwelt, Energie
1
°Alborg Universitetscenter / NORDTEK-Programmet
1
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H. Igor Ansoff ; Vol. 2
26
Corporate brand and corporate reputation
14
H. Igor Ansoff ; Vol. 1
14
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Diversification and growth of the firm
11
Michael Porter ; Vol. 1
11
Brand management ; Vol. 1
10
Change management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
10
The merger and acquisition process
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
Strategy and globalization ; Vol. 3
8
Business ethics and strategy ; Vol. 1
7
Executing strategy for business results
7
International marketing ; Vol. 2
7
Michael Porter ; Vol. 2
7
Critical perspectives on business and management
6
HRM defined and in organizational context
6
International HRM: the MNE perspective
6
Marketing-mix strategies - product strategy and promotion strategy
6
Small business and entrepreneurship ; Vol. 4
6
Strategic information systems ; Vol. 2
6
Michael Porter ; Vol. 3
5
Harvard business review on managing through a downturn
4
Integration, governance and performance
4
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
4
Michael Porter ; Vol. 4
4
Relational and functional integration
4
SAGE library in business & management
4
SAGE library in marketing
4
Strategic information systems ; Vol. 3
4
Strategy and globalization ; Vol. 4
4
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
3
Cross-cultural and critical perspectives on brands
3
Evolving and emerging issues in marketing strategy
3
International entrepreneurship
3
KSI : Krisen-, Sanierungs- und Insolvenzberatung ; Wirtschaft, Recht, Steuern
3
Markenartikel : das Magazin für Markenführung
3
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Source
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ECONIS (ZBW)
468
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1
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468
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Date (oldest first)
1
Knowledge
management
strategies : toward a taxonomy
Earl, Michael J.
-
2008
Persistent link: https://www.econbiz.de/10003797609
Saved in:
2
The internationalization process of the smaller firm : re-framing the relationships between market commitment,
knowledge
and involvement
Lamb, Peter W.
;
Liesch, Peter Wayne
-
2009
Persistent link: https://www.econbiz.de/10003834388
Saved in:
3
IT-enabled strategy : implications for firm performance?
Drnevich, Paul L.
-
2010
Persistent link: https://www.econbiz.de/10003911098
Saved in:
4
Management
von Wachstum und Globalisierung : Best Practice
Faix, Werner G.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003390262
Saved in:
5
A kis- és középvállalkozások néhány foglalkoztatási, munkaügyi és tudásfelhasználási jellemzője : (makro-, mezo- és mikromegközelítés perspektívájában), Rész II...
Makó, Csaba
;
Csizmadia, Péter
;
Illéssy, Miklós
- In:
Társadalomkutatás
23
(
2005
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003242772
Saved in:
6
A kis- és középvállalkozások néhány foglalkoztatási, munkaügyi és tudásfelhasználási jellemzője : (makro-, mezo- és mikromegközelítés perspektívájában), Rész I...
Makó, Csaba
;
Csizmadia, Péter
;
Illéssy, Miklós
- In:
Társadalomkutatás
23
(
2005
)
3
,
pp. 359-381
Persistent link: https://www.econbiz.de/10003204609
Saved in:
7
Knowledge
networks in the tourism sector of the Bournemouth, Poole, and Christchurch conurbation : preliminary analysis
McLeod, Michelle Theresa
;
Vaughan, David Roger
; …
- In:
Advances in service network analysis
,
(pp. 71-87)
.
2012
Persistent link: https://www.econbiz.de/10009311430
Saved in:
8
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
9
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
10
Dynamic
knowledge
-related learning processes in internationalizing high-tech SMEs
Saarenketo, Sami
;
Puumalainen, Kaisu
;
Kuivalainen, Olli
; …
-
2009
Persistent link: https://www.econbiz.de/10003834222
Saved in:
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