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~subject:"Brand management"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Cases on digital strategies and management issues in modern organizations
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
- In:
Cases on digital strategies and management issues in …
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(pp. 200-235)
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2022
Persistent link: https://www.econbiz.de/10012814164
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Brand loyalty vs. loyalty to product attributes
Rungie, Cam
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Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
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(pp. 423-444)
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2012
Persistent link: https://www.econbiz.de/10009621743
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