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~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Brand management
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Service-Dominant Logic
14
Service-dominant logic
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5
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4
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Lusch, Robert F.
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Little, Victoria
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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Major theoretical debates and contemporary issues in marketing theory
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Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
Saved in:
2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
3
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
4
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
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