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~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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91
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
92
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
93
Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill
- In:
Human resource development review
22
(
2023
)
1
,
pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
Saved in:
94
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
95
Agri-food sustainable marketing research : a bibliometric analysis of the evolution of the field since 1990
Ruiz-Morales, Betzabé
;
Espitia-Moreno, Irma C.
; …
- In:
International journal of innovation & sustainable …
17
(
2023
)
1/2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014320129
Saved in:
96
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
97
Measuring consumers' perceived risk on varietal level : a mixed methods approach applied to wine
Van der Colff, Nadia
;
Pentz, Chris D.
;
Nieuwoudt, Helene H.
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10014320698
Saved in:
98
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
99
What do consumers want? : a methodological framework to identify determinant product attributes from consumers’ online questions
Fernando, Angeline Gautami
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303183
Saved in:
100
How enviropreneurial marketing research evolved overtime : a bibliometric analysis from 1999 to 2021
Aggarwal, Deepanshi
- In:
African journal of economic and sustainable development
9
(
2023
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10014306204
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