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~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Marktforschung
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Hruschka, Harald
16
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11
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9
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9
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8
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8
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8
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7
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7
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7
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7
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7
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7
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7
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7
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7
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6
Du, Rex Yuxing
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6
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6
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6
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
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International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
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Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
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ECONIS (ZBW)
2,489
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61
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
62
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
63
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
64
A dynamic analysis of wine pricing in Argentina
Larrosa, Juan M. C.
;
Gutiérrez, Emiliano M.
;
Ramírez …
- In:
International journal of wine business research
35
(
2023
)
2
,
pp. 189-211
Persistent link: https://www.econbiz.de/10014335845
Saved in:
65
The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip
;
Singh, Priyanka
- In:
Journal of service management
34
(
2023
)
3
,
pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
Saved in:
66
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
67
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
68
Conducting interactive experiments on Toloka
Chapkovski, Philipp
- In:
Journal of behavioral and experimental finance
37
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014456541
Saved in:
69
Understanding backpacker behavior through market basket analysis
Pratt, Stephen
;
Tolkach, Denis
;
Gibson, Dawn
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
3
,
pp. 469-486
Persistent link: https://www.econbiz.de/10014423515
Saved in:
70
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
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