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~subject:"Brand management"
~subject:"Nachfrageinterdependenz"
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Search: person:"Kastanakis, Minas N."
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Brand management
Nachfrageinterdependenz
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
4
Luxusgüter
3
Beziehungsmarketing
2
Cognition
2
Conspicuous consumption
2
Cross-cultural management
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Cross-cultural psychology
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Cultural conditioning
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Information processing
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Interdependent preferences
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Interkulturelles Management
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Kulturelle Identität
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Relationship marketing
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Satisfaction
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Zufriedenheit
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AI chatbots
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Acquiring firm level strategy
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Ambidextrous organization
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Anthropomorphism
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Arbeitszufriedenheit
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Bandwagon and snob effects
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Brand
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CEO motivation
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COVID-19 pandemic
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Kastanakis, Minas N.
3
Balabanis, George
2
Kumar, Ajay
1
Nobre, Helena
1
Paul, Justin
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Journal of business research : JBR
2
European management review : EMR
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ECONIS (ZBW)
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
Saved in:
3
Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
Saved in:
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