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~subject:"Brand management"
~subject:"Product life cycle"
~subject:"Produktentwicklung"
~type:"book"
~type_genre:"Sammelwerk"
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Brand management
Product life cycle
Produktentwicklung
Product management
55
Produktmanagement
55
Theorie
15
Theory
15
Deutschland
12
Germany
12
Innovation management
11
Innovationsmanagement
11
Markenführung
11
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10
Marketingmanagement
10
Consumer behaviour
8
Konsumentenverhalten
8
Marketing
8
Preismanagement
8
Pricing strategy
8
Produktlebenszyklus
8
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8
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7
Marketing management
7
Marktforschung
7
Produktgestaltung
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
Polen
5
Product design
5
Strategisches Management
5
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4
Investitionsgütermarketing
4
Lieferantenmanagement
4
Markenpolitik
4
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4
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4
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4
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4
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43
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43
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43
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33
Arbeitspapier
25
Working Paper
25
Collection of articles of several authors
21
Lehrbuch
15
Textbook
13
Aufsatzsammlung
12
Bibliografie enthalten
6
Bibliography included
6
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6
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Handbook
6
Handbuch
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2
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1
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1
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1
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1
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1
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German
10
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6
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4
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Sojkin, Bogdan
4
Albers, Sönke
3
Kall, Jacek
2
Semerkova, L. N.
2
Ahlert, Dieter
1
Bading, Alexandra
1
Boczanski, Manfred
1
Breyer-Mayländer, Thomas
1
Bullinger, Hans-Jörg
1
Cocchi, Andrea
1
Herzog, Claudia
1
Kahn, Kenneth B.
1
Kern, Ingo
1
Mahajan, Vijay
1
Matys, Erwin
1
Muth, Michael
1
Okruch, Harald
1
Pepels, Werner
1
Quelch, John A.
1
Rubik, Frieder
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Scheer, Dirk
1
Schilli, Bruno
1
Schimmelpfeng, Lutz
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Sheth, Jagdish N.
1
Stürken, Momme
1
Tomovic, Mileta M.
1
Warschat, Joachim
1
Weber, Torsten
1
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1
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Academic monograph on business studies : marketing
1
International journal of manufacturing technology and management
1
Legends in marketing
1
Management
1
Management-Reihe Corporate Social Responsibility
1
Technologiemanagement - Wettbewerbsfähige Technologieentwicklung und Arbeitsgestaltung
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ECONIS (ZBW)
21
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1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Weber, Torsten
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014009335
Saved in:
2
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
4
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
5
Special issue: Product lifecycle management
Tomovic, Mileta M.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003955870
Saved in:
6
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
7
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
8
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
9
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
10
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
1
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