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~subject:"Brand management"
~subject:"Produktentwicklung"
~type:"book"
~type_genre:"Handbook"
~type_genre:"Sammelwerk"
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Brand management
Produktentwicklung
Product management
61
Produktmanagement
61
Theorie
16
Theory
16
Deutschland
13
Germany
13
Innovation management
13
Innovationsmanagement
13
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12
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12
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10
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10
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10
Product life cycle
10
Produktlebenszyklus
10
Preismanagement
9
Pricing strategy
9
Brand image
8
Consumer behaviour
8
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8
Marketing
8
Produktgestaltung
8
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7
Marketing management
7
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7
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6
Polen
5
Product design
5
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5
Fertigungsprogramm
4
Investitionsgütermarketing
4
Lieferantenmanagement
4
Markenpolitik
4
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4
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4
Poland
4
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35
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35
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31
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23
Arbeitspapier
20
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20
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18
Lehrbuch
13
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11
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German
10
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5
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4
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Sojkin, Bogdan
4
Albers, Sönke
3
Kall, Jacek
2
Semerkova, L. N.
2
Ahlert, Dieter
1
Akao, Yōji
1
Bading, Alexandra
1
Boczanski, Manfred
1
Breyer-Mayländer, Thomas
1
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1
Cocchi, Andrea
1
Herrmann, Andreas
1
Hertel, Günter
1
Herzog, Claudia
1
Huber, Frank
1
Kahn, Kenneth B.
1
Kern, Ingo
1
Mahajan, Vijay
1
Muth, Michael
1
Okruch, Harald
1
Pepels, Werner
1
Quelch, John A.
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Schilli, Bruno
1
Schimmelpfeng, Lutz
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Sheth, Jagdish N.
1
Stürken, Momme
1
Virt, Wilfried
1
Warschat, Joachim
1
Weber, Torsten
1
Wind, Yoram
1
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Zeszyty naukowe
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Academic monograph on business studies : marketing
1
Legends in marketing
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Management-Reihe Corporate Social Responsibility
1
Technologiemanagement - Wettbewerbsfähige Technologieentwicklung und Arbeitsgestaltung
1
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ECONIS (ZBW)
19
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Weber, Torsten
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014009335
Saved in:
2
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
4
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
5
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
6
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
7
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
8
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
9
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
10
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
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