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~subject:"Brand management"
~subject:"Produktentwicklung"
~type_genre:"Guidebook"
~type_genre:"Sammelwerk"
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Brand management
Produktentwicklung
Product management
75
Produktmanagement
75
Deutschland
15
Germany
15
Innovation
15
Innovationsmanagement
15
Theorie
15
Theory
15
Innovation management
14
Marketingmanagement
14
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12
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11
Marketing management
11
Preismanagement
11
Pricing strategy
11
Product life cycle
10
Produktlebenszyklus
10
Produktpolitik
9
Strategisches Management
9
Consumer behaviour
8
Konsumentenverhalten
8
Market research
8
Marktforschung
8
Beziehungsmarketing
7
Produktgestaltung
7
Relationship marketing
7
Strategic management
7
Brand image
6
Markenimage
6
Physical distribution
6
Vertrieb
6
Business model
5
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5
KMU
5
Polen
5
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5
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5
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86
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86
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34
Non-commercial literature
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31
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Sojkin, Bogdan
4
Albers, Sönke
3
Kall, Jacek
2
Semerkova, L. N.
2
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1
Ahlert, Dieter
1
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1
Belz, Andrea
1
Boczanski, Manfred
1
Breyer-Mayländer, Thomas
1
Bullinger, Hans-Jörg
1
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1
Herzog, Claudia
1
Kahn, Kenneth B.
1
Kern, Ingo
1
Mahajan, Vijay
1
Muth, Michael
1
Okruch, Harald
1
Pepels, Werner
1
Quelch, John A.
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Schilli, Bruno
1
Schimmelpfeng, Lutz
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Sheth, Jagdish N.
1
Stürken, Momme
1
Warschat, Joachim
1
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1
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1
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Academic monograph on business studies : marketing
1
Legends in marketing
1
Management-Reihe Corporate Social Responsibility
1
Technologiemanagement - Wettbewerbsfähige Technologieentwicklung und Arbeitsgestaltung
1
The McGraw-Hill 36-hour course series
1
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ECONIS (ZBW)
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Weber, Torsten
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014009335
Saved in:
2
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
4
The edge : 50 tips from brands that lead
Adamson, Allen P.
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10009704326
Saved in:
5
The McGraw-Hill 36-hour course : product development
Belz, Andrea
-
2011
Persistent link: https://www.econbiz.de/10008824789
Saved in:
6
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
7
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
8
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
10
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
1
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