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~subject:"Brand management"
~subject:"Social web"
~subject:"Wein"
~type:"article"
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Brand management
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Consumer behaviour
27
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27
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19
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18
Marketing management
16
Marketingmanagement
16
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14
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38
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Pitt, Leyland F.
38
Berthon, Pierre R.
17
Parent, Michael
6
Botha, Elsamari
3
Campbell, Colin
3
Chan, Anthony
3
Plangger, Kirk
3
Berthon, Jean-Paul
2
Boon, Edward
2
Campbell, Colin L.
2
Ewing, Michael
2
Heerden, Gené van
2
Reyneke, Mignon
2
Vigar-Ellis, Debbie
2
Watson, Richard T.
2
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1
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1
Berthon, Pierre
1
Blair, Amanda J.
1
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1
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1
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1
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1
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1
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1
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Business horizons
10
International journal of wine business research : IJWBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
International review of entrepreneurship : IRE
2
Journal of advertising research
2
Journal of business research : JBR
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in corporate branding
1
California management review
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European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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MIT sloan management review
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ECONIS (ZBW)
38
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
4
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
5
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
6
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
7
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
8
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
9
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
10
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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